Resources / Technical
Audit your own flooring website in an hour
Everything below you can check yourself with free tools. If you would rather we ran it, that is what the free audit is — but there is no reason to wait.
- Read time
- 7 min
- Time to run
- ~1 hour
- Tools
- Free
- Points
- 20
Indexation and structure
- Search
site:yourdomain.comin Google. Roughly the number of pages you expect? Far fewer means indexation problems. Far more usually means duplicated product or filter pages. - Does your homepage exist at two URLs? Try both the root and
/home/. Two live versions split your signals — extremely common on template builds. - Is there one H1 per page? Page builders love to output several.
- Are titles unique per page? If your platform templates them, every page is competing with itself.
- Do you have a page per material you sell? And per city you serve? See the keyword map.
- Are manufacturer product pages duplicated from a platform feed? Search a distinctive sentence in quotes and see how many other dealer sites return it. See dealer platforms.
Speed and mobile
- Run PageSpeed Insights on mobile, not desktop. Your customers are on phones.
- Check the room visualiser and galleries. These are usually the heaviest things on a flooring site and often the slowest.
- Load your site on a phone on cellular, not office wifi. Time it.
- Is the phone number tappable and visible without scrolling?
Local signals
- Does your NAP match everywhere? Website footer, Google Business Profile, dealer locators, directories. Character for character.
- Is your address in the footer as text, not baked into an image?
- Is there a real page per location if you run more than one showroom?
- Is LocalBusiness schema present? Test with Google's Rich Results Test.
Content and trust
- Is the photography yours? Reverse image search your hero. If it appears on fifty other sites, it is stock.
- Do you name the brands you carry? People search them.
- Are reviews visible on the site, not just on Google?
- Is there any research-phase content — comparisons, cost guides — or does everything assume the visitor is ready to buy?
Measurement
- Is call tracking installed? If not, you cannot attribute a single lead to a page, and everything above is unmeasurable.
- Is Search Console verified, and do you own the property rather than an agency or platform?
If you only fix three
Call tracking, mobile page speed, and the duplicate homepage. Those three cost the least and unblock the most.
Anything here you would rather not chase down yourself is exactly what website SEO covers, and the free audit returns all twenty points for your specific site in two to three days.
Want this done for your site?
The free audit applies all of this to your specific business — rankings, map pack, platform and the fix list. No call required, yours to keep. Running this properly is the foundation layer of flooring website SEO.